![CCM Hockey to stop using Alex Ovechkin, other Russian NHL stars in global marketing campaigns - CBSSports.com CCM Hockey to stop using Alex Ovechkin, other Russian NHL stars in global marketing campaigns - CBSSports.com](https://sportshub.cbsistatic.com/i/r/2021/12/16/647b64ef-f395-4514-9c82-f4dad62fa5ce/thumbnail/1200x675/ec7e0e33048d9be136f1a8c1746d16b7/ovechkinusatsi.jpg)
CCM Hockey to stop using Alex Ovechkin, other Russian NHL stars in global marketing campaigns - CBSSports.com
![CCM to stop promotion of Alex Ovechkin and other Russian NHL'ers, MassMutual drops Ovechkin/Backstrom commercial CCM to stop promotion of Alex Ovechkin and other Russian NHL'ers, MassMutual drops Ovechkin/Backstrom commercial](https://i0.wp.com/russianmachineneverbreaks.com/wp-content/uploads/2022/01/file-alex-ovechkin-practice-skating-ek.jpg?fit=1194%2C647&ssl=1)
CCM to stop promotion of Alex Ovechkin and other Russian NHL'ers, MassMutual drops Ovechkin/Backstrom commercial
NHL News Updates - CCM has announced they are cutting ties with Alex Ovechkin and all Russian players affiliated with their branding. | Facebook
Complete Hockey News - CCM Hockey will no longer use Alex Ovechkin or other Russian players in marketing endeavours. However, it's unlikely CCM will attempt to terminate their contracts for legal reasons,
![CCM Hockey, one of the largest producers of hockey equipment, to stop using Washington Capitals star Alex Ovechkin and other Russian-born players in marketing - Capitol Communicator CCM Hockey, one of the largest producers of hockey equipment, to stop using Washington Capitals star Alex Ovechkin and other Russian-born players in marketing - Capitol Communicator](https://capitolcommunicator.com/wp-content/uploads/2022/03/Alex.png)