![PDF] An Investigation into the Long Term Impact of Sales Promotions on a High Fashion Retailer's Brand Equity. An exploratory examination of Tommy Hilfiger sales promotional strategy in Ireland. | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/d874046cfc78b7d3701d6470028fb407cda9bcb0/15-Figure1-1.png "PDF] An Investigation into the Long Term Impact of Sales Promotions on a High Fashion Retailer's Brand Equity. An exploratory examination of Tommy Hilfiger sales promotional strategy in Ireland. | Semantic Scholar")
PDF] An Investigation into the Long Term Impact of Sales Promotions on a High Fashion Retailer's Brand Equity. An exploratory examination of Tommy Hilfiger sales promotional strategy in Ireland. | Semantic Scholar
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