![Bouba” and “Kiki” in Namibia? A remote culture make similar shape–sound matches, but different shape–taste matches to Westerners - ScienceDirect Bouba” and “Kiki” in Namibia? A remote culture make similar shape–sound matches, but different shape–taste matches to Westerners - ScienceDirect](https://ars.els-cdn.com/content/image/1-s2.0-S0010027712002077-gr1.jpg)
Bouba” and “Kiki” in Namibia? A remote culture make similar shape–sound matches, but different shape–taste matches to Westerners - ScienceDirect
![When “Bouba” equals “Kiki”: Cultural commonalities and cultural differences in sound-shape correspondences | Scientific Reports When “Bouba” equals “Kiki”: Cultural commonalities and cultural differences in sound-shape correspondences | Scientific Reports](https://media.springernature.com/full/springer-static/image/art%3A10.1038%2Fsrep26681/MediaObjects/41598_2016_Article_BFsrep26681_Fig1_HTML.jpg)
When “Bouba” equals “Kiki”: Cultural commonalities and cultural differences in sound-shape correspondences | Scientific Reports
![Bouba or kiki with and without vision: Shape-audio regularities and mental images. | Semantic Scholar Bouba or kiki with and without vision: Shape-audio regularities and mental images. | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/190f27a98ad7b70b3e0673ed1b5b941d1deb824f/2-Figure1-1.png)
Bouba or kiki with and without vision: Shape-audio regularities and mental images. | Semantic Scholar
Vellum and Vinyl - Tumblr user ttilthat: TIL about the Bouba-Kiki effect, which is a universal, inherent and nonarbitrary bias found in most adults to ascribe visual shapes to speech sounds. via
![Varun Adibhatla on Twitter: "Take for example Kiki/Bouba effect. There's Kiki and Bouba thinking which is familiar, ok, and normal. What is Bouki and Kiba thinking? ... like wabisabi? Different? https://t.co/AYsOotcGM8" / Varun Adibhatla on Twitter: "Take for example Kiki/Bouba effect. There's Kiki and Bouba thinking which is familiar, ok, and normal. What is Bouki and Kiba thinking? ... like wabisabi? Different? https://t.co/AYsOotcGM8" /](https://pbs.twimg.com/media/DwD2qMAW0AAVr7y.jpg)
Varun Adibhatla on Twitter: "Take for example Kiki/Bouba effect. There's Kiki and Bouba thinking which is familiar, ok, and normal. What is Bouki and Kiba thinking? ... like wabisabi? Different? https://t.co/AYsOotcGM8" /
![Bouba or kiki with and without vision: Shape-audio regularities and mental images. | Semantic Scholar Bouba or kiki with and without vision: Shape-audio regularities and mental images. | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/190f27a98ad7b70b3e0673ed1b5b941d1deb824f/2-Figure1-1.png)